Diski Fanfest
DISKI FANFEST
Branding / Design
(© 2026)
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THE PROJECT BRIEF
Cresta started with a smaller audience and a smaller budget than the malls it was competing against. A focused, social-first approach, combining precision-targeted ads with authentic influencer content, still outperformed those competitors on Facebook engagement and grew its audience faster in percentage terms. Foot count rose during the campaign period. The campaign showed that a mall doesn’t need the biggest budget to make a character activation count.
Year
@2025
Client
Diski Fanfest
Where
Johannesburg
SOCIAL MEDIA
