How Menlyn Park Turned the Winter Slump into a Fashion Destination
Centre: Menlyn Park Shopping Centre | Campaign: Destination Winter | Period: 31 March to 28 May 2025 Situation and Insights As one of South Africa’s largest malls, Menlyn Park is…
Gabby’s Dollhouse Tea Party: Cresta Shopping Centre
How a character visit became a week-long family destination, and the start of a Kids Holiday Club. At a glance +19% peak foot count growth on the final Saturday 6%…
Dive into Fun: Cresta Shopping Centre
Explore how a digital-first campaign helped a mall with a smaller social following compete for school-holiday families. At a glance 10.9 million people reached +3.4% year-on-year foot count during the…
Tlisa Book’a Tseo!: Bloem Plaza
See how a partnership-led campaign turned a R42,613 budget into around R800,000 in added value, in the most difficult retail month of the year. At a glance Around R800,000 in…